Sally Beauty has opened Studio By Sally, where consumers can shop for professional-quality hair color and beauty products; and participate in hands-on education through an innovative “teaching salon” concept. Licensed stylist-educators help consumers choose the right product, then teach them how to apply, customize and achieve salon-quality looks that range from all-over color, lightening and root touch-ups, to styling and more. Studio By Sally crafted a robust service menu built on the most popular techniques and styles that consumers want to learn and do at home.
“Demystifying the hair coloring process is the key barrier to unlocking a successful DIY journey for consumers,” said Brenda Rutenber, Sally Beauty’s Group Vice President of Stores. “That’s why having a licensed stylist-educator there at every step of the process – from choosing the right color and developer to mixing and customizing it – is key. The teaching salon model combined with the shoppable retail portion of the store makes the concept so unique.”
Sally Beauty Empowers Consumers To Style Their Hair Like Never Before
