After watching the rise of discount retailers, Sally Beauty Holdings, (SBH), saw an opportunity to bring its own concept to market, focused on discount beauty products.
The beauty company tapped JLL to deliver a strategic design and store format plan. “Consumers today are much more brand and product-educated than ever before. Which is why we knew we had to be transparent and authentic in our messaging to these cost-conscious consumers,” said Maureen Millard, Sr. V.P., Client Services, JLL.
SBH settled upon the fun, bold, ice-cream-inspired color palette that informed both the brand’s name and logo. The store itself is meant to inspire and delight shoppers by embracing inclusivity, accessibility, value and quality-all of which aligns with Happy Beauty Co.’s desire to serve the beauty-conscious buyer.
Happy Beauty Co. has opened its first 10 stores in Dallas and Phoenix.
Sally Beauty & JLL Launch Happy Beauty Discount Store
