Samsung Electronics America has launched a cutting-edge pilot program to help enhance customer engagement within Chevron ExtraMile stations in San Diego, Millbrae, CA and Vancouver, WA. The pilot program will combine the high visual impact of 4K UHD Samsung Smart Signage Displays with a data-driven content strategy to attract and captivate in-store shoppers. The participating ExtraMile stores will use 4K UHD Samsung Smart Signage Displays, including the Samsung QMC series and OMB series professional displays. These displays feature an ultra-slim design while offering best-in-class picture quality to immerse customers with fresh and relevant merchandising content. Digital signage solutions leader Creative Realities, (www.cri.com), strategically installed the displays in high-traffic areas, such as the soda fountain, snack aisles, refrigerated sections and behind the register.
Chevron Stations will utilize the Samsung MagicINFO Content Management Solution to distribute a dynamic mix of content. This content includes: Sprinklr Social: AI-powered social media interacts with ExtraMile shoppers through social media campaigns, such as online polls about their favorite soft drink flavors. This data will help CSI in their merchandising decisions. Bridging the online and physical world, Samsung displays showcase the results to encourage customer interactions and drive product sales. IBM Weather: Real-time local weather forecast information supports intelligent triggers for weather-appropriate promotional offers. For instance, if the forecast projects a week of sunshine, the CMS automatically triggers a promotion for car washes.
“Stores today need to deliver interactive experiences to engage with the digital-savvy shopper,” said Sara Grofcsik, Exec. Dir., U.S. Commercial Sales, Samsung Electronics. “This approach combines digital signage and real consumer data to reach customers at the right time with the right message.”
Samsung Fuels New Era Of In-Store Engagement
