Samsung needed a display campaign as part of the release and launch of its new Samsung Galaxy S8. The three-part corrugate display campaign consisted of a 4-sided hanging component, a Cart Rail display, and a 60″ standee, and placed in different locations within Walmart stores. All three displays include a 3D phone-shaped lug-on which showcases the infinity edge of the new phone design. The transparency of the PETG material used for the phone allows shoppers to see the world through the phone, in this case, the underwater world. This display was created by Bennett, 1645 Bergstrom Rd., Neenah, WI 54956; (Web Site) www.bennettkc.com
Samsung Galaxy S8 Corrugated Displays
