Samsung Electronics has announced a multi-year partnership with Procter & Gamble, to launch the new Tide POD Cold wash cycle. With this first-ever Tide Cold Certified cycle, optimized for P&G’s cold water formulated detergent technology, consumers can experience great, cold wash performance on the new Bespoke AI Laundry Combo.
The collaboration between Samsung and P&G uses knowledge and expertise from across the two global companies to create the new Tide POD Cold wash cycle. The new wash cycle is optimized for dissolving Tide Hygienic Clean Heavy Duty 10X Power PODS detergent while using cold water, providing excellent performance without consuming energy to heat the water.