Samsung Display technology will be integrated in the viewing rooms of Saatva, America’s Smarter Luxury Sleep brand, nationwide. Following the successful opening of its Manhattan store, Saatva recently opened its second location in Washington, D.C.
“Samsung prides itself on driving innovation and unique experiences,” said Harry Patz, SVP and GM, Display Division, Samsung Electronics. “To see how a company like Saatva, a traditional direct-to-consumer brand, is using display technology to create a customized shopping experience for its customers at brick-and-mortar stores is inspiring. They are using technology to forever change the way people buy mattresses.”
Saatva’s D.C. viewing room is outfitted with Samsung dynamic display signage and behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. Powered by an intelligent content delivery and analytics platform, Saatva’s retail environment can turn each display into a platform to deliver in-depth product information.