Selinko, (www.selinko.com), the Belgian company specializing in digital authentication of products, has formed a collaboration with NXP Semiconductors, extending its range of secure NFC tags to provide a solution adapted not only for great vintages, but also for all other wine categories.
The Geantet-Pansiot estate in Burgundy is paving the way by connecting its entire production, starting with its 2015 vintage.
Selinko’s platform combined with NXP’s MIFARE Ultralight® C chip will enable the estate to safeguard its distribution network in order to protect its wines from counterfeiting, combat gray markets and also to communicate with its customers directly and in a targeted manner.
Customers will be able to authenticate their bottle and obtain information about the wine (vintage, production, serving temperature, storage, etc.) and the estate, simply by tapping the back label with their NFC smartphone.