SIXT, one of the leading global mobility providers, has launched its new integrated marketing campaign in the U.S. Entitled “Rent-THE-Car.” The campaign leans into the premium experience and superior fleet SIXT offers.
With launching its advertising in the U.S., the company is challenging the “a” in the “Rent-A-Car” category by being the first “Rent-THE-Car.” The campaign, created in partnership with GUT Miami, highlights how uninspiring car rental processes in general can be. By creating the “Rent-THE-Car” campaign concept, GUT helped SIXT demonstrate how the brand is different: Exciting its customers with a premium rental experience and offering a large premium fleet.
SIXT has continuously expanded its market presence in the U.S. and is now located in 38 of the top 50 airport markets.
SIXT Launches Integrated Marketing Campaign In The U.S.
