Unibail-Rodamco-Westfield (URW), the global developer of Westfield shopping centers, teamed up with SKKN BY KIM, a skincare line developed by Kim Kardashian, to launch the first 3D digital media campaign on the 100-yard screen in the Oculus at Westfield World Trade Center.
“With commuters and shoppers returning to the World Trade Center campus, it’s the perfect time to bring the latest in digital media to the iconic screen in the Oculus,” said Colin Shaughnessy, Director of U.S. Sales for URW. “We are thrilled that SKKN BY KIM will be the first to use The Westfield Network to engage consumers in this dynamic and highly engaging way.”
The campaign captures consumers as they walk the entire length of the 100-yard screen with video footage of Kim Kardashian alongside her product line. Three dimensional effects were applied to images of the exfoliator, eye cream and face cream to create the illusion that the products are coming off the screen.
URW and the luxury skincare brand will continue their partnership with a SKKN BY KIM pop-up store opening at Westfield Century City in Los Angeles just in time for the holidays.
SKKN BY KIM Launches First 3D Digital Media Campaign At Westfield World Trade Center
