The leading premium water brand has welcomed two new members to its fast-growing family – smartwater antioxidant and smartwater alkaline – as Americans continue to reach for even more enhanced hydration options throughout their day. Over the past two years, the alkaline and antioxidant sub-segments have grown by 171% and 10%, respectively.
These innovations bring new twists to the original smartwater consumers love, now ionized for a 9+ pH (smartwater alkaline) or infused with antioxidant selenium (smartwater antioxidant).
Antioxidants are compounds present in some foods. When these compounds are absorbed by the body, they help to inactivate free radicals or prevent their formation.
“The great taste of smartwater is the reason it’s a fan favorite,” said Shannon Richmond, Group Director, Smartwater. “As we continued to watch the fast-growing premium water category, it became clear there was a need for antioxidant and alkaline versions of the brand that delivered the core taste proposition.”