Smirnoff is officially teaming up with Colombian singer, songwriter Karol G to collaborate on new projects that showcase the power of Latin culture, as well as support the brand in its longstanding commitment to diversity and inclusion efforts.
“Karol G is a Latina powerhouse and is unapologetically pushing cultural boundaries with her own unique flavor,” said Jay Sethi, CMO, Diageo Beer Co. “The collaboration between Smirnoff and Karol G is all about celebrating Latin culture and its diverse flavors, while bringing everyone together to live life louder. The world is ready. ¡El mundo está listo!”
Karol G is adding her own personal flavor and powerful voice to the Smirnoff “For the People” campaign, which celebrates authenticity and that amazing things will happen when people come together. Dubbed “Sabor for the People,” the new spots starring Karol G, set to one of her latest hits, “Don’t Be Shy,” showcase the Smirnoff Poco Pico Seltzer variety pack and the Smirnoff Spicy Tamarind boutique of products across spirits and flavored malt beverages.
Smirnoff Partners With International Superstar Karol G
