In celebration of the power of the collective created through a medley of cultures and traditions, Smirnoff proves “Rhythm is a We Thing” with its latest collaboration. Together, Puerto Rican urban music icon Wisin and Smirnoff invite anyone 25+ to #BailaConSmirnoff for the chance to be featured in a Smirnoff social video to the new track “Cuerpo a Cuerpo.” Blending together a mix of sweet and spicy, packed with bold flavor, the Smirnoff Piña Picante is perfect for celebrations for Hispanic Heritage Month and beyond.
“Latin music leads the pack when it comes to celebrating the diaspora of Hispanic communities and cultures. And that’s something to be celebrated,” said Jennifer Holiday Hudson, North America Brand Leader, Smirnoff. “We’re excited to join forces with Billboard to bring people together to a unified rhythm.”
Smirnoff worked with Mexican illustrator Totoi Semerena to create the Smirnoff Güiro. Totoi designed a unique image representing the importance of dance and celebration with a range of vibrant colors.
Smirnoff Runs Hispanic Heritage Promo.
