An innovative augmented reality experience is adding more “life” to this season’s “SNICKERS Rookie Mistake of the Year” campaign, which the iconic Mars candy brand recently launched to activate its status as Official Chocolate Bar Sponsor of the NFL.
Created by The Mars Agency, (www.themarsagency.com), using technology from Blippar, the AR experience adds a new element to year two of the campaign, which lets fans submit a football-related “rookie mistake” throughout the season for a chance to win prizes.
At the end of the regular season, a judging panel of NFL players selected one entry as the ultimate “SNICKERS Rookie Mistake of the Year,” with the winner receiving two tickets to Super Bowl LVII in Arizona.
SNICKERS Launches ‘Rookie Mistake Of Year’ AR Promotion
