SOS, (www.worldofsos.com), the female-founded company transforming wellness on-the-go through a fast-growing network of smart vending machines, announced an exclusive partnership with Ulta Beauty to usher in a new era of in-store product discovery driven by digital innovation. The pilot will elevate Ulta Beauty’s in-store sampling program and test its first-ever digital in-store advertising program to deepen customer engagement and drive growth for brand partners.
“We’re proud to be recognized by Ulta Beauty to help transform their in-store sampling program and build upon their retail media network with digital in-store advertising,” said Susanna Twarog, co-CEO of SOS.
Launching in Ulta Beauty locations in New York, Massachusetts, Florida, California and Texas, the SOS machines will provide a seamless sampling experience for Ultamate Rewards members and incentivize new member sign-ups. Members will be able to claim one free sample every week.
SOS Partners With Ulta To Pilot Next-Gen In-Store Sampling
