Fire & Flower Holdings., a cannabis retail and technology platform announced in collaboration with its strategic partner, Alimentation Couche-Tard, that Spark Perks members can now experience a fast and convenient way of shopping for cannabis in the Greater Toronto Area through Circle K’s new co-located store.
The co-located store is located directly adjacent to the Circle K in Brampton, Ontario. This easily accessible location showcases a convenience cannabis store model and expands on the many products and services offered by the adjacent Circle K store including fuel, car wash, food, snacks and convenience items.
“This convenience-based shopping model is a major step change in the industry and provides a competitive advantage for both Fire & Flower and Circle K in the transformation of the cannabis consumer shopping experience,” said Stéphane Trudel, CEO, Fire & Flower.