Swiss sportswear brand On has opened its newest store in Miami, its fifth location in the U.S. Encompassing 3,229 sq. ft. of retail space in Miami’s upscale designer precinct, the store will showcase On’s latest footwear and performance apparel innovations while inviting guests to experience subtle design hues reflecting Miami’s tropical outdoor elements and cultural artistic heritage.
Blending the elements of raw nature with advanced technology, the store’s design takes inspiration from its local surroundings. The earthy color scheme and sand-grain infused cement panels are designed to evoke the warmth of Miami Beach.
The centerpiece of On Miami is its Magic Wall, an immersive, more than eight-foot tall structure that innovates the traditional retail experience by giving shoppers an immediate try-on of On’s latest footwear.