Square needed a solution to merchandise its product line at Sam’s Club. Square requested a semi-permanent pallet display solution that would showcase/promote the sale of Square products. The display graphics needed to reflect the call to action “Take payments at the counter or on the go.” To reinforce this concept, a background with a coffee shop aesthetic and ‘wood’ counter was created. White was chosen for the corrugate structure, as it exuded the characteristic of cleanliness, simplicity, and ease, while brightly colored pocket cells highlighted packaging. Additional product information was placed on the front and side edges of the counter structure. The pre-loaded,display sets up in minutes. This display was created by Great Northern Instore, 1800 South St., Racine, WI 53404 www.greatnortherninstore.com.
Square Sam’s Club Pallet Display
