Starbucks recently launched a reusable cup test in 12 Starbucks stores in California. Customers at participating stores could bring their own personal cup in café or drive-thru, be offered a Borrow A Cup from Starbucks, or choose For Here Ware, a reusable ceramic or glass cup for customers who opt to sit and stay in café.
Starbucks teamed up with TURN Systems for the test, using their high-tech collection bins to understand cup return behavior. Customers who bring in their own clean personal cup will receive the standard $0.10 off with an additional 25 Bonus Stars for Starbucks Rewards members.
Starbucks Borrow A Cup Test Furthers Company’s Shift Toward Reusables
