Starbucks Coffee has opened a new Starbucks Reserve location spanning 23,000 sq. ft. and three floors at the iconic Empire State Building in New York City. Starbucks Reserve Empire State Building will be a one-of-a-kind destination that celebrates connecting over coffee through innovative coffee house experiences.
The store will showcase the imagination of Starbucks with new and classic beverages crafted with Starbucks Reserve coffee, immersive hands-on workshops and tasting flights, and an extensive menu of Princi shareable plates and entrees. Bringing together the skills of bartender and barista in a single art, the Starbucks Reserve Empire State Building store will also offer a full cocktail and mixology menu featuring classic and signature cocktails such as espresso martinis, and new coffee-inspired cocktails exclusive to the store.
“For almost three decades we have grown alongside the city of New York, where people from around the world gather to connect, explore, and share ideas. The Starbucks Reserve Empire State Building store will bring people together in this diverse and dynamic city over incredible coffee and food experiences that celebrate human connection, which is at the heart of the Starbucks Experience,” said Mark Ring, S.V.P., U.S. retail at Starbucks.
Among the unique experiences offered at the store will be small group classes that provide hands-on learning grounded in coffee, beverage, and mixology craft. The store will also feature multiple imaginative tasting flights and food pairings.
Complementing the beverage menus, the store will also feature a menu of curated, shareable plates and entrees for all parts of the day. Each guest will start their meal with a complimentary Starbucks Reserve coffee tasting, a nod to a longstanding Starbucks tradition of starting gatherings and meetings with a moment of connection over coffee.