PepsiCo has launched STARRY, bursting with lemon lime flavor that delivers the crisp, refreshing bite consumers have been longing for in the lemon lime flavored soda category. STARRY is available in Regular and Zero Sugar versions. STARRY, using the tag line, “STARRY Hits Different,” brings a new lemon lime flavor to the mix for a consumer who is simultaneously optimistic about the future and brings a sense of irreverence to their everyday.
“At PepsiCo, we are hyper-focused on consumer centric innovation, and we know there’s a strong demand for lemon lime flavored soda with the category continuing to accelerate,” said Greg Lyons, CMO at PepsiCo Beverages North America.
STARRY Makes Its Debut
