Taco Bell is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs. Coined “Taco Bell Defy,” the restaurant recently opened its doors, but most importantly, its four-lane drive-thru, in Brooklyn Park, MN. The first of its kind two-story model delivers innovative technology, like a proprietary vertical lift to transport iconic craveable Taco Bell menu items straight from the kitchen to fans.
“Taco Bell Defy is an incredible innovation for our brand, and one that’s meeting our consumer in a really unique way. For decades we’ve been committed to providing a fast, safe and friendly drive-thru experience; now with our bold goal of creating a two minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future,” said Mike Grams, Taco Bell President.
Minneapolis-based Vertical Works, powered by WORKSHOP and PD Instore, merged innovation, design and manufacturing to develop ‘Defy.’
Taco Bell Opens Innovative Drive-Thru Experience
