Taco Bell is on track to operate 10,000 U.S. based restaurants in the coming years by leveraging a variety of asset types including Cantinas that provide localized urban experiences, to a new iteration of Go Mobile that will lead the industry in digital-forward restaurants.
Furthering the Taco Bell portfolio is the newest iteration of Go Mobile: a digital-forward restaurant model, which opened in El Paso, Texas in March 2023. The concept is Taco Bell’s newest small box design, with more digital touchpoints than any other Taco Bell restaurant. It builds on the original Go Mobile concept, which leveraged technology to create more touch points for consumers to order and pick up in a seamless experience.
Taco Bell continues to bring unique experiences to fans by broadening its Cantina reach. Each Cantina is designed to match the ambience of its location with urban designs, open kitchen concepts and alcoholic drinks.
Taco Bell To Operate 10,000 Restaurants
