Tanishq, an Indian jewelry brand, has launched its first store in the U.S. in New Jersey. The brand aims to meet the evolving needs of Indian Americans, who comprise 4.35% of the state’s total population and are 387,000 strong.
The 3,750+ sq. ft., two-story showroom in Iselen, NJ, offers 6,500 unique designs in 18 and 22 KT gold and diamond jewelry, as well as solitaires and colored stones.
“We are on a mission to establish Tanishq as a global brand, and our retail showroom expansion in the U.S. is a significant step in that direction,” said C K Venkataraman, Managing Director at Titan Co., the parent company of Tanishq.