Target has reached a major milestone, as it completes its 1,000th remodel, featuring its latest in store design. This stores-first strategy is continuing to pay off and help Target grow – from a 2-4% sales bump in its updated stores in the first year post-remodel, to increased loyalty from new and existing guests.
Target’s remodels not only create warmth in its spaces through elements like wood, wood tones and specialty lighting, but made changes to the marketing guests see throughout the stores. Signage better reflects the community around it. It has also added shop-in-shop experiences like Ulta Beauty, Disney and Apple. It has also added Starbucks at select stores – now in more than 1,700 locations.