Target has revealed the next evolution of its new store strategy and store design created to better serve its guests and team members and drive continued growth. Target’s new larger-format stores optimize additional space and new design elements and at nearly 150,000 sq. ft., the locations are more than 20,000 square feet larger than the chain average.
While the retailer will continue to open stores of all sizes, it will focus on this larger footprint in the next few years. Target also will bring its reimagined store design, which features a more open layout and localized elements to inspire and serve its guests, to future remodels as well as new stores across its chain.
These larger stores will offer guests Target’s wide assortment of merchandise offerings, support the retailer’s popular same-day fulfillment services and deliver on its stores-as-hubs strategy for digital fulfillment. The retailer recently debuted the new store design and larger store format in a new location outside Houston. While focused on the new larger footprint in the coming years, the retailer will continue opening stores of all sizes to serve guests in communities nationwide, as it has for years through its small-format store strategy.
Target’s new stores with a larger footprint will feature: More space: The new store layout delivers a backroom fulfillment space that’s five times larger than previous stores of similar size. This additional space will help support the ongoing growth Target has experienced, with its stores fulfilling more than 95% of the retailer’s digital orders and same-day services accounting for more than 10% of its overall sales. Full range of merchandise: These larger Target stores will offer guests the retailer’s full assortment of merchandise, including expanded food and beverage, exclusive brand partnerships and a curated mix of owned brands and national brands that continues to differentiate the retailer and build guest loyalty.
Target Debuts New Larger-Format Store
