Target has named Lisa Roath as Exec. V.P. & Chief Marketing Officer.
Roath will lead the company’s core marketing functions, including creative, guest marketing strategy, retail brand experience, social media, paid media strategy and marketing strategy and operations.
She will report to Cara Sylvester, Exec. V.P. & Chief Guest Experience Officer. A 17-year Target veteran, Roath most recently served as Sr V.P., Food & Beverage Merchandising.
Target Names Lisa Roath As Chief Marketing Officer
