The Body Shop Canada has opened its newest flagship location at Yorkdale Shopping Centre in Toronto. Unlike traditional stores, The Body Shop’s new Changemaker’s Workshop is designed to give customers an immersive product experience, as well as empower shoppers to channel their inner activist – inviting them to participate in social and environmental causes important to them and their community. To date, these new concept stores are welcoming higher traffic and sales compared to traditional stores.
“Our new Workshop locations are proving to be something very special,” said Hilary Lloyd, VP of Brand & Corporate Social Responsibility, The Body Shop North America.
This is The Body Shop’s sixth Changemaker’s Workshop location in Canada. There are five more stores set to open this year. Each Canadian Workshop store is unique with a variety of local artists designing in-store murals, installations and sculptures.