The Container Store Group, the leading specialty retailer of organizing solutions, custom spaces, and in-home services, announced its latest brand campaign, Uncontained, to support its expansion into strategic growth categories such as on-the-go, dining, entertaining, home décor and textiles, with an anticipated 1,000 new products.
Customers will discover hinoki wood accent furniture from socially conscious home goods company, The Citizenry.
The Container Store has also transformed one of its Dallas-Fort Worth locations into a concept store to test visual merchandising strategies that bring new and existing brands to life in unique ways.
For example, while all stores will offer a collection of products from The Citizenry, the Plano store will exclusively feature an expanded 650 square-foot shop-in-shop. The space will showcase an expansive assortment of mix-and-match stonewashed linen and organic cotton bedding, pillows, baskets and décor, on display for the first time outside of The Citizenry’s New York Flagship store.