The DRIPS By Pepsi Features Flavor-Packed Crafted Beverages

PepsiCo is giving consumers more ways to enjoy some of its best-selling products with DRIPS by Pepsi, its new crafted beverage offering.
Tapping into the growing trend of consumers creating unexpected twists on their favorite beverages, DRIPS by Pepsi gives fans a premium experience with the brands they know and love in unique recipes crafted by expert mixologists. Fans can savor iconic PepsiCo products, from PEPSI and MTN DEW to ROCKSTAR and Lipton Iced Tea, enhanced with a selection of fruit syrups, creams, popping boba, fruits and berries, or other delicious mix-ins.
“Consumers, especially Gen Z, are increasingly looking for crafted beverages that provide new flavors, combinations and colors. They’re unafraid to experiment, often with our products at the center. DRIPS by Pepsi is designed to better understand these trends and build PepsiCo’s capabilities in this space so that we can better meet the needs of consumers and our customers. We’re continuing to deepen our insights and build our capability at PepsiCo so we can continue to lead the way in beverage innovation,” said Scott Finlow, Chief Marketing Officer, PepsiCo Away From Home.