The National Basketball Association has opened a new NBA store in Houston, TX. The new store, located at The Galleria in Uptown Houston, marks the league’s second Flagship store in the U.S. following the opening of the New York City store in 2015. As part of the league’s partnership with Lids and Fanatics, Lids will oversee the operations for the NBA Store, creating a unique retail experience for NBA fans.
The new 7,500-sq. ft. store features a broad range of official NBA and WNBA merchandise and memorabilia, including jerseys, apparel, headwear, sporting goods, toys and collectibles from major brands such as Nike, New Era and Wilson. The store also features a customization area – a signature feature available in most Lids retail stores – where fans can personalize NBA jerseys and hats for all 30 NBA teams, interactive window displays, and a “center court” experience which will highlight special product collections and serve as an event space.
“The NBA has a vibrant fanbase in Houston, and we are thrilled to bring the NBA Store to their doorstep,” said Lisa Piken Koper, Head of Apparel & Sporting Goods, NBA.