Tequila Don Julio, Mexico’s original luxury tequila, recently helped New Yorkers celebrate Cinco De Mayo. Returning for the third consecutive year, Tequila Don Julio made its biggest drop yet with 100,000 Don Julio Cincos (worth $500,000). Don Julio Cincos are digital and physical/paper vouchers that each unlock $5 for people to spend at a local bar or restaurant of their choice .
“When you are enjoying Tequila Don Julio, you are relishing in genuine moments of celebration with those closest to you, and Cinco de Mayo offers the perfect occasion to do just that,” said Christina Choi, Senior Vice President of Tequila, Diageo North America. “Back by popular demand, we hope the Don Julio Cincos help people celebrate with a delicious margarita on us, while also supporting their favorite bar and restaurant establishments.”
New Yorkers could visit the Tequila Don Julio ATM to win up to 10 physical/paper Don Julio Cincos (worth $50).
The Tequila Don Julio ‘ATM’ Returns
