Tiffany & Co. has reopened its newly transformed flagship on 57th Street and Fifth Avenue. “The Landmark, one of the largest stores in Manhattan” reintroduces the world to new Tiffany & Co. Custom artwork, never-before-seen jewels and immersive displays. The Landmark marks the luxury retail institution’s first holistic renovation of the store since it first opened its doors in 1940. Paying homage to the building’s iconic original structure, the beloved façade with its Atlas statue and clock above the revolving doors was refurbished to honor its original design, while the interiors have been completely reimagined into a new world of wonders.
“The reopening of the iconic Fifth Avenue Landmark is a major milestone for our House. Symbolic of a new era for Tiffany & Co., the Landmark is much more than a jewelry store- it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design. It sets a new bar for luxury retail on a global scale,” said Anthony Ledru, Pres. & CEO, Tiffany & Co.
Upon entering the new store, clients are immediately immersed in an expansive main floor of jewelry cases illuminated by an innovative take on a skylight. The ceiling installation spans nearly the room’s length and is composed of an abstraction of facets. Its unique design is a tribute to Tiffany’s heritage and authority as the purveyor of the world’s finest diamonds. Integrated throughout the Landmark’s 10 floors are nearly 40 artworks, including never-before-seen Tiffany-commissioned pieces. The curation features works by renowned artists including Damien Hirst, Julian Schnabel, Rashid Johnson, Anna Weyant and Daniel Arsham.
On the ground floor visitors are immersed in iconic New York City scenery through video walls that project sweeping views of Central Park and the Manhattan skyline when turned on and serve as mirrors when turned off.
The heart of the store features a sculptural spiral staircase with undulating transparent balustrades adorned with rock crystal.
Dedicated museum and exhibition spaces on floors 8 and 9 will offer a rotation of compelling concepts and unique storytelling experiences.
Tiffany Unveils Its Redesigned New York City Flagship
