Timex has launched its Waterbury Ocean collection, an upcycled watch made of ocean-bound plastic to tackle pollution. The collection honors the Timex brand’s rich legacy and takes a purposeful step toward a more sustainable future with the usage of Swiss-made #tide® ocean material.
Through partnership with #tide, an organization that works to prevent new plastics from entering the ocean, the bracelet, case and dial of the Waterbury Ocean collection is made using ocean material. Plastic is first collected by fishermen from the coastlines, which is then sorted, cleaned, shredded and recrafted in a Swiss facility using carbon-neutral transports and solar power, where it is then upcycled.
The Waterbury Ocean collection comes in five colorways: gray/gunmetal, navy, gray/rose gold, blue and pink; and includes the following key features: Case, Bracelet and Dial Made from #tide Upcycled Ocean-Bound Plastic; 30m Water Resistant; Available in 2 case sizes: 42mm Case, 20mm Lug and 37mm Case, 18mm Lug.
Timex Introduces New Waterbury Ocean Watch Collection
