Trooh Media Acquires CheddarU’s Digital Screens

Trooh Media, (www.trooh.com), a leading digital out-of-home media company, announced its acquisition of CheddarU’s large format digital screens on college campuses across the U.S.
With the acquisition of CheddarU’s digital screens, Trooh Media gains exclusive access to over 900 screens across 325 college campuses across the U.S. Trooh’s network of large format, dynamic digital screens, which will now be available in over 1,000 U.S. colleges, offers brand-safe, relevant engaging content that is important to both students and marketers. Trooh screens are located within non-academic, high dwell time areas of campuses.
“This acquisition is a nice complement to our existing network of schools and gives Trooh access to new campuses across the country,” said Kennedy Turner, VP Client Partnerships of Trooh. Continues Turner, “Our digital out-of-home screens offers marketers a unique opportunity to connect with 18-24 college students digitally through a full-service ad tech platform.”