Tyson Foods has named Melanie Boulden as Executive Vice President, Chief Growth Officer.
Boulden will be responsible for all aspects of global brand marketing to foster the growth of the company’s portfolio of brands and products. Boulden will oversee functions including consumer and corporate branding, innovation, R&D, communications, and consumer insights and analytics.
Boulden most recently served as Chief Marketing Officer for Coca-Cola N.A.