Southern California-based global lifestyle brand UGG (a division of Deckers Brands), has launched Feel House, a multi-sensory community space dedicated to making self-expression comfortable for all. Initially introduced as a public relations concept, Feel House has returned as consumer-facing retail pop-ups in Brooklyn, New York; Chengdu, China; and Seongsu-dong, Seoul, South Korea, so that UGG consumers from around the globe can participate in the one-of-a-kind experience.
“UGG has always been an emotional brand because of the way it makes you feel,” said Anne Spangenberg, President of UGG & Koolaburra by UGG at Deckers Brands. “Through sensorial and interactive environments, our Feel House space is meant to strengthen the bond we have with our consumer.”
“Feel House is dedicated to memorable store experiences that put the consumer first,” said Gerard Marceda, Sr. Director of Retail for North America.
Inside the pop-up, a sanctuary space delivers a calming space to recharge. Special audio and lighting installations allow for visitors Zen-like mindfulness and meditation
There is also an interactive wall, where consumers can contribute to the space by sharing their feelings through art and words.
Ugg Opens First ‘Feel House’ In Brooklyn
