A custom power system for bull-nose and at shelf lighting was developed by Darko’s TechLab for e.l.f. Cosmetic’s latest aisle innovation at Ulta. This collaboration began with a 6 month strategic planning process and included “ground up” development. e.l.f.’s primary goal was to elevate their brand through the design of a luxurious fixture that maximized facings and created disruptions in the beauty aisle. In addition, product showcases were created to put live product on display allowing shoppers to view true colors and brush styles. For more information, contact Darko, 26401 Richmond Road, Bedford Heights, OH 44146; (Web Site) www.darkoinc.com
Ulta In-Line Merchandising For e.l.f. Cosmetics
