Under Armour recently celebrated the grand opening of its UA Flagship Brand House at Baltimore Peninsula. The 24,000 sq. ft. store is situated on the campus of the brand’s new Global Headquarters, bringing UA’s retail presence physically closer to its athletes, product, and innovation teams.
Offering an immersive experience inspired by Under Armour’s Sports House pillars of Sports, Athletes, Passion, and Innovation, the store brings to life the intersection of the gyms, stadiums, and locker rooms athletes live in. The store pays homage to UA’s commitment to athletes, prominently showcasing athletes on the brand’s roster. The first to embody UA’s “Sports House” retail concept, this flagship store will serve as a beacon for future brand houses and reflects UA’s ambition to put the athlete and consumer at the center
of everything it does.
Under Armour Celebrates Opening Of New Flagship Store
