United Natural Foods has announced a new agreement with Cornerstone for Natural to bring their Smart Shelf Tag program to UNFI’s suppliers and retailers. Smart Shelf Tags contain ELi QR Codes, an enhanced, more secure version of a QR code, which can be scanned to provide shoppers with additional product information and rich digital content on their mobile phones without requiring an app. Smart Shelf Tags are an innovative program for suppliers and retailers to engage consumers while they’re shopping in-store.
As consumer demand for product information and insights grows, UNFI is working to increase access to additional information and provide product transparency on the shelf. Because most in-store shoppers consult their mobile phones about products, these Smart Shelf Tags are designed to engage shoppers with targeted content direct from suppliers while they’re physically shopping in the grocery aisle. The tags increase product transparency, create a touchpoint between suppliers and shoppers, and can help grocery retailers build consumer loyalty and trust.
United Natural Foods To Offer Retailers Smart Shelf Tags
