Vericast, in collaboration with Intel, has designed, deployed, and tested a new programmatically enabled digital in-store retail media network powered by Vericast’s intelligent targeting technology and Intel’s Edge software platforms to deliver contextually relevant advertising and product information throughout the shopping experience.
The in-store network leverages Vericast’s new privacy-centric contextual advertising solution to deliver relevant digital ads to consumers as they shop and measures their behavior with proprietary campaign data analytics. The hardware consists of multiple-sized display and cooler screen panels that transformed traditional surfaces into digital smart screens. These surfaces utilize IoT sensors and computer vision to capture anonymized analytics and enable Vericast to measure consumer engagement in real-time.
Hans Fischmann, V.P., Product Management at Vericast, said, “Vericast provides the technology and know-how to engage with any consumer at any point on the path to purchase, whether online or in-store.”
Vericast & Intel Pilot New In-Store Retail Media Network
