Southern California-inspired activewear brand Vuori has opened its first New York City flagship. The store, located in the SoHo neighborhood stands as the brand’s first East Coast flagship and will offer consumers the full range of Vuori’s men’s and women’s performance apparel.
Located in a historic cast iron building featuring a modern and clean design, Vuori SoHo inspires consumers to experience the brand in full. Vuori’s largest location, at 5,000 sq. ft. boasts design elements unique to the flagship store. These include custom designed fixtures hand crafted in natural materials and the first-ever display monograph on Vuori, as well as a custom art installation of layered back-lit mountain silhouettes representing the meaning of “Vuori” – a Finnish word that translates to “mountain.” As visitors enter the fitting rooms, they’ll experience a 40-foot hallway of soft-edge lit repeated arches. The result is a space that transports customers into a coastal California dream integrating fitness, yoga, surf, and life.
Vuori Opens East Coast Flagship In New York City’s SoHo
