Wakefern Food, the nation’s largest retailer-owned cooperative, is expanding usage of Freeosk’s interactive multimedia sampling kiosks for turn-key, multisensory, in-store retail media activation. Following a successful pilot, Wakefern is placing Freeosk, (www.thefreeosk.com), units in 95 ShopRite and The Fresh Grocer stores. Freeosk transforms ordinary in-store spaces into discovery destinations for new products and categories.
Historically, Freeosk campaigns generate an average sales lift of over 50%, with 70% of buyers being new to brand (NTB) and over 20% of the converted shoppers repeating purchases post-campaign.
“Trial lowers barriers to entry for products and expands the shopper base for brands by attracting incremental users to the category while in-store. By capturing the shopper activity, brands are provided transparent measurement and retail media opportunities to engage with emerging and renewed brand users,” said Natalie Menza-Crowe, Marketing Director for Wakefern.
Wakefern Expands Retail Media With Freeosk
