Walmart is inviting customers to experience Walmart’s Summer Rewind, a 33-city, cross-country installation that lets customers travel back in time and experience its stores like a kid again. Whether it’s jumping into that famous Walmart ball cage or opening the freezer doors to snack on sweet treats, Summer Rewind gives customers the chance to do all the things they were never allowed to do as kids – right from their local store parking lot.
First, they’ll walk through an oversized Smiley entrance guaranteed to make them grin along with Walmart’s OG emoji. Take a turn at the Walmart vending machine for the chance to win an exciting surprise, or do the thing mom always said no to: get inside a freezer. But this time, it’s a freezer speakeasy, complete with a colorful collection of delicious frozen summer treats.
For those who really want to feel like a kid again, they’ll get to experience what it’s like to climb into the famous Walmart ball cage. Customers can get into a life-size toy box for an epic photo opp., play with an oversized Lite Brite installation and contribute to a giant paint project.