Designed to house as many Hot Wheels product as possible in a small footprint (less than 2 feet x 2 feet) with longevity in mind, the Hot Wheels branded Sidekick was manufactured out of steel to withstand the rigors of the toy aisle retail environment. Power coated Hot Wheels Orange and dressed in iconic Hot Wheels branded graphics, the display acts as a beacon for Hot Wheels collectors. The Hot Wheels Side Kick houses over 300 individual cars and features both pegged product (for collectors) and a treasure hunt style (for younger Hot Wheels enthusiast). This display was created by ImageWorks Display & Marketing Group, 415 Wachovia St., Winston-Salem, NC 27101; www.imageworksdisplay.com.