Target Corp. and Warby Parker are partnering to bring designer-quality, affordable eyewear to even more consumers through the retailer’s newest shop-in-shop, Warby Parker at Target. Warby Parker at Target puts affordable, designer-quality eyewear within reach of even more consumers, with prices starting at $95, including prescription lenses. It will open in locations without existing Target Optical offerings.
Each Warby Parker at Target shop-in-shop will offer products and services — including glasses, sunglasses, contacts, eye exams and vision tests — that are consistent with the eyewear brand’s current omnichannel experience.
Christina Hennington, Exec. V.P. & Growth Officer, Target, said, “Warby Parker at Target reflects both brands’ commitment to style, affordability, quality and convenience. As we test and learn with this new partnership — bringing Warby Parker’s expertise into select stores — we’re enticing new consumers to discover more of Target.”
Warby Parker Shops Debut In Target
