Wayfair has launched the Digital Design Studio, a patent-pending technology that brings the best of online and in-store shopping together. The Digital Design Studio is a kiosk that allows customers to create and interact with a variety of design layouts and experience products in a digital, 3D room at photorealistic quality. Located in the Dedham, MA AllModern store, this pilot technology truly embodies the omnichannel experience, allowing customers shopping in the store to experience its digital catalog in life-like quality.
Fiona Tan, Wayfair CTO, said, “The Digital Design Studio helps us execute on the omnichannel experience, by making it easier for customers to find what they are looking for and ultimately have greater confidence and satisfaction in their purchase.”
Wayfair Launches Digital Design Studio
