White Claw Hard Seltzer Is Introduced

White Claw Hard Seltzer is bringing something new and different to the hard seltzer category with the launch of White Claw Surf. White Claw Surf is the first full flavor offering from the brand.
“White Claw Surf is the biggest news in seltzer since the original launch of White Claw,” said John Shea, Chief Marketing Officer, White Claw, U.S. “White Claw Surf is a breakthrough new idea that combines full flavors with sensational refreshment and the incredible sessionability expected from White Claw. It is our next exciting addition and something completely new and different in the world of seltzer.”
Available in a 12-can variety pack, each flavor is crafted using White Claw’s unique BrewPure process and is 5% ABV, 100 calories and gluten free. Flavors include: Citrus Yuzu Smash, a collision of lemon combined with exotic yuzu; Tropical Pomelo Smash, a blend of grapefruit with a tropical combination of lime, orange and lemon, and Watermelon Lime Smash, a collision of watermelon with lime, and Wildberry Acai Smash, wild berries paired with the acai.