Tied to the release of the movie Wicked in theaters, Universal Orlando Resort recently welcomed guests to Wicked: The Experience, housed steps away from the front gate.
The experience whisked guests along the yellow brick road and into a variety of iconic Wicked locations from Shiz University to the Emerald City. Fanciful costumes and props created by the designers from the film were also on display as guests become immersed in spectacular theming that recreated moments of the film.
‘Wicked’ Comes To Life With Experiential Marketing
