Wiley Wallaby, a leading soft-and-chewy licorice brand, has launched a 29-city mobile marketing tour. The five-month tour will cover more than 10,000 miles and distribute more than 500,000 samples of Wiley Wallaby licorice.
This summer is the perfect time to create a sharable snacking experience with 17 different flavors of soft, chewy Wiley Wallaby licorice. Visitors to the Wiley Wallaby mobile marketing experience can savor every bite of flavor-bursting deliciousness while sharing a moment of sweetness together to celebrate summer’s arrival. The tour features: Sampling opportunities for select flavors, Photo opportunities and social media engagements, Custom charm bracelets and Facts and learnings about licorice and the Wiley Wallaby story.
“Snacking always brings people together, and our mobile marketing experience will celebrate not just the quality of our product, but the moments it helps create,” said Jadi Anderson, Marketing Director for Wiley Wallaby.
Wiley Wallaby Launches Mobile Marketing Tour
