Wilson Sporting Goods has unveiled its first retail store in California, located within the Third Street Promenade shopping district in Santa Monica. The 4,500 sq. ft. space is Wilson’s first brick-and-mortar location on the West Coast, highlighting an expansive product offering across countless sport categories, as well as immersive experiences that celebrate the brands rich history and inspires play.
Gordon Devin, Pres., Wilson Sportswear, said, “From our first retail location in Chicago, to opening multiple locations across the country, Wilson is dedicated to celebrating athletes of all levels through a premium range of products and experiences.”
The Santa Monica store features an in-store playtest area for consumers to trial products, including a basketball hoop, hitting wall and on-site racquet stringing. The new store also has an “Equipment Room,” where shoppers can rent select products to playtest outside of the store before purchasing.
Wilson Sporting Goods Continues Retail Expansion
